About Us

Elite Cycle Imports Pty Ltd (ECI) is a privately owned company, which distributes high quality BMX products throughout Australia.

The business commenced in 1997 initially as a hobby for the husband and wife team of Gary & Monika Brookes, and has now grown to carry some of the best BMX Racing brands in Australia.

After 15 years as a senior manager for a Victorian Government Department Gary was wishing to concentrate on his interest in cycling. Having many years’ experience in the bicycle industry, personally competing in BMX racing since the late 1980’s, he along with Monika established a premier retail/mail order store here in Australia (which was sold in 2005 to concentrate on ECI) Their obsession infected the family seeing both his son Aaron and daughter Haley experiencing success around Australia with Aaron wining back to back Australian championships.

ECI rapidly grew a renowned reputation throughout Australia, a reputation which has ensured confidence by ECI’s suppliers in the ability to make their products perform in this competitive market.

With an exclusive range of products, servicing a limited market, ECI takes an aggressive approach to positioning our product range and ensuring we are reaching our target market. From the grass roots upwards, ECI has committed to several advertising and promotional activities which have had proven results.

We will continue to strive to our commitment to the retailer and, in doing so, providing an excellent platform for your products to perform within the Australian market.


“To provide the retailer with a diverse range of high quality products backed by a competent technical support and an efficient and friendly marketing service”